Surely you know many people who need a change in their lives. However, despite your well-intentioned efforts to push them in that direction, they resist. The reason this happens is that people instinctively fear change.
As a salesperson, father, friend, and advisor, Rob Jolles knows this scenario very well. Based on his extremely successful sales career and decades of research, he describes a simple, actionable, predictable, and honest process that will enable you to guide others to discover for themselves what changes they need to make and why.
Through vivid stories - sometimes funny, sometimes moving, but always enlightening - Rob Jolles will introduce you to the secrets of exercising influence in an ethical way.
Whatever you hope to achieve - closing a sale, improving a relationship, or something else - Jolles' wise advice will help you understand that changing others' minds is fundamentally an act of interest and requires you to share the other person's problem.