If you are in the catering or hospitality industry, you already know how important customer service is in acquiring loyal and satisfied customers, who in turn will bring even more customers by promoting your business.

What you may not know is that the main reason for customer loss (68%) is poor service, while only 14% leave because the product/service is bad. Just one rude or indifferent employee is enough to permanently lose a customer, even if you offer an impeccable product or service. Just one employee who cannot or does not want to provide quality service is enough to receive complaints and negative reviews.

In the book, you will learn the secrets of customer service that will differentiate you from competitors, giving you a strong competitive advantage.

Through the use of many examples, you will identify good and bad practices that will help you handle similar situations correctly in the future.

The countless case studies will help you delve into exemplary service, become better professionals, and upgrade the experience of your visitors.