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Η Μάχη για την Ψηφιακή Αγορά, The Strategy and Tools of Digital Marketing Code: 28546865
- Author: Γιώργος Πετκάκης
- Publisher: Esoptron
- Μορφή: Soft Cover
- Έτος έκδοσης: 2021
- Αριθμός σελίδων: 216
- Κωδικός ISBN-13: 9786185579012
- Διαστάσεις: 14×21
Γιώργος Πετκάκης
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Description
You don't need to acquire advanced technical knowledge to effectively use the tools of digital marketing, you need:
- To learn about all the tools of the digital market: website, eshop, search engines, social media, content marketing, price comparison platforms, newsletter delivery, and... so many more!
- To understand their philosophy and how they work, the time and skills required for their effective use, as well as the expectations you can have from their utilization, without terminology and technical surplus, through accessible examples of the Greek experience.
- To understand how promotional tools are combined with each other, within the framework of an integrated business strategy.
To face complex challenges, to win the mind and heart of a different consumer... the digital consumer.
Specifications
- Genre
- Marketing - Advertising
- Language
- Greek
- Subtitle
- The Strategy and Tools of Digital Marketing
- Format
- Soft Cover
- Number of Pages
- 216
- Publication Date
- 2021
- Dimensions
- 14x21 cm
Important information
Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.
Reviews
An easy book for anyone starting their journey in the digital market. It provides all the information about the steps that need to be taken and the things that a new entrepreneur should pay attention to. Be aware that it does not delve too much into details, so if you want more specialized knowledge, you should turn to another book.
Translated from Greek ·- Paper quality
- Was it easy to read?
- Understanding of the subject matter
- I liked the writing style
- I would read a book by the same author
- I would recommend it for reading
- Was it relatively interesting?
Did you find this review helpful?I read it and I consider it to be one of the best approaches to this specific topic because it explains in simple terms what each digital marketing medium (Google, Facebook, Skroutz, etc.) does and what changes you need to make in your company to succeed in this field. Additionally, it is written by a Greek author who knows the local reality.
Translated from Greek ·Did you find this review helpful?Verified purchase
- Was it easy to read?
- Understanding of the subject matter
- Was it interesting enough?
- I liked the writing style
- I would read a book by the same author
- I would recommend it for reading
- Paper quality
- 2022-08-03Store representative
Verified purchase
- Paper quality
- Was it easy to read?
- Understanding of the subject matter
- Was it interesting enough?
- I liked the writing style
- I would read a book by the same author
- I would recommend it for reading
