I bought it because I wanted to replace a Microsoft Wired Keyboard 200 and its buttons are all where they should be. No weird vertical Enter, no weird function keys, no missing lights for Num Lock and Caps Lock, none of the gimmicks that most keyboards on the market suddenly have. It is a keyboard with a classic layout for those who want to get their work done without too many frills.
Solid construction in the sense that it has extra weight compared to similar keyboards. Now whether this means it has more mass for durability or if they simply put weights inside, I don't know, but overall I don't see anything cheap on it.
The buttons are relatively quiet, except for some wide buttons like Backspace, Enter, and especially Space, which sound if you hit them on their right side. On the bottom side, it has two different notches for the cable so you can adjust it to come out from the right or left side of the keyboard.
As a membrane keyboard, it is not a gaming keyboard with the corresponding rollover. It can recognize a minimum of two simultaneously pressed buttons, with a maximum of 6, depending on the buttons. Practically, I didn't have any issues with games. It is similar to the Microsoft one I replaced. On the other hand, the equivalent Logitech K120 that I have doesn't allow you to use the left Shift if you use WASD.
Overall, it is exactly what you see in the photo. At the 22 euros I paid, it is very good and could easily cost more. I suspect they are selling it cheaply because the brand does not have the recognition that larger companies have.