With "The Shock of the Future," Toffler promises to change both our public and private lives. While newspaper headlines are filled with terrifying global power shifts, Toffler tells us that equally important, but almost necessary, power shifts are happening in our everyday lives in supermarkets and hospitals, banks and offices, on television and on the phone. Power shifts transform the economy, politics, and the media, while simultaneously creating a different society. In other words, the nature of power itself is changing.