- In the mid-2006, the book "The Long Tail" by Chris Anderson was released in the USA, which quickly climbed to the Top 10 of the New York Times bestseller list.
- It was an essay that combined economics, modern technology, business, and culture.
- For the next few months, the book became the subject of rave reviews, as well as harsh criticism, both in the press and in blogs.
- To date, the book has been translated into more than 30 languages (including all European languages).
- In early 2007, it was number one in China in the category of essays.
- There is already an extensive article about it on Wikipedia.
- Two months ago, the second, enhanced and revised edition of the book was released in the USA. This is the exact edition that is now available in Greek from our publishing house.

In this book, Chris Anderson:
- puts the Internet at the center of our daily lives and describes the significant changes it is already bringing to our habits
- shows how the future of commerce and culture is not in successful products but in what has been perceived as failures so far - in the infinite "long tail" created by specialized products in the traditional demand curve
- deals with the economics of abundance, a new model for businesses that is just beginning to show its power
- explains how we reached the current global digital era, the enormous opportunities that arise for new producers, new "aggregators," and new trendsetters
- analyzes the economy of fame, the end of shelves and inventories, the Wal-Mart phenomenon, the power of participatory production, and the rise of mass parallel culture
- shows how the economics of the Long Tail are applied to every industry, from mass media and advertising to music and books, household appliances and food, cars and fashion.

This is an unusually smart book, an optimistic look at the new rules of a world that is already our reality, where each of us can discover our own future.